SS24 Part 2 - The Performance Collection 17th May 7pm
SS24 is an exciting launch and was developed alongside creating the phenomena that was AW23/24 Performance Collection for our ten year anniversary which sold record numbers on the launch night it was released. Part 2 has also seen two years of curating a panel of fabrics fit for the most extensive sports activities combined with beautifully thought out design boards to link the textiles to the visuals.
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As a rider myself my main priority is always comfort for our customers, fabrics that move with you, therefore it was imperative the fabrics we developed for SS24 were extensive in their 4 way stretch value, dry ability, breathability and lightness in feel. We are confident we are able to meet the demands required for your Spring & Summer Training and then allow the products to continue to take you into the following weather seasons.
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I wanted to be sure we ran a Part 2 SS24 to meet the products released in the original Winter 2023 launch, working with the 4 core colours we lab dipped and created; allowing customers that purchased from our Part 1 AW launch to be able to add to their collection blending both seasons for maximum wearability and cost saving.
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Part 2's collection of pieces are designed to be valuable in the hot weather but adaptable to be used within all 4 seasons.
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Our Performance Collection sports branding created our biggest hit with you all; however we have also added some blended fabrics and tailoring for a simple, subtle streamlined visual on some of the products.
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From lightweight performance leggings, new zipped hoodie designs, new Air2 Base Layers, our newly developed fabric created for a classic rugby shirt, through to advanced polo fabrics that wick away sweat and so much more you are sure to be in for the very best available for you this summer season.
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Teamed with the most expensive premium fabrics we can create; our team are super excited to launch Part 2.
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Teamed with the most expensive premium fabrics we can create; our team are super excited to launch Part 2.
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I am beyond proud of all our hardworking team behind the scenes, along SS24 Part 2 we are secretly working on some huge milestones for the year which we are so excited to be able to share with you; both new products and big news.
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Don't miss all our newness and the exciting product projects we have lined up this year by signing up to newsletters here.
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I’m super excited for you & our team.
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17/05/2024 - 7pm SIGN TO NEWSLETTERS HERE FOR EARLY PASSWORD ACCESS
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17/05/2024 - 7pm SIGN TO NEWSLETTERS HERE FOR EARLY PASSWORD ACCESS
WEBSITE CLOSES on 17th May at 4pm & Re-Opens at 7pm. Subscribers will receive early access at 6pm.
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It’s unreal.
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Stacey, MD.
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It’s unreal.
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Stacey, MD.
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